Niche Socializer Review
Niche Socializer Review
The Niche Socializer Software lets even novices create profitable social networking sites on their own, with all the bells and whistles (and attractive presentation) of established sites like Facebook.
Not long ago, Niche Socializer’s creators faced a challenge common to many Internet marketers. They saw the tremendous profit potential of social marketing (that is, marketing to people in social networks), but they hit road blocks when they tried to do it.
Says Steven Lee Jones, “We saw the profit potential, but it was like driving in a busy city where all you find are one-way streets. We couldn’t get where we wanted to go, which was to tap the huge potential of social networks without being so constrained that we couldn’t market effectively.”
The biggest source of constraint was the set of requirements from established social networking sites. Sites like Facebook have moved to become more marketer-friendly, but they set the rules, and can change them.
Andrew and Steven saw the still essentially untapped profit pool and wanted to make inroads, but they worried about basing their business model on using a site maintained and controlled by others.
As Andrew puts it, “What we really wanted was to create our own sites as places where we could establish thriving niche communities. The problem was the technology.”
It was daunting, even for the technically savvy duo. When they searched for alternatives and tools that could simplify the process, they found nothing comprehensive. Cobbling together multiple tools to accomplish the goal seemed only marginally better than doing it all from scratch.
So they set out on a quest to create their own comprehensive tool to make the job easier. The result is Niche Socializer.
After months of development, and still more months of testing, Andrew and Steven are releasing the software to the public in a very limited offering. Those who have seen and tried the software already are calling it a game changer, and it’s easy to see why.
The software is based on several core modules, including one which supports a flexible, powerful membership model similar to Facebook. An administrator can use simple wizards to set up membership levels (each with its own price), trial memberships, and other characteristics for their site. This allows any Niche Socializer owner to create a powerful recurring revenue stream in minutes.
Building in that recurring revenue model was one of the primary goals of the software. “Continuity programs, or using recurring billing to sell to the same people again and again on autopilot, is one of the most proven business models out there”, says Steven. “It’s been around for decades. We knew we wanted that at the core, so we focused on making it ridiculously easy to set up, and ultimately flexible to support any variations a site owner might want.”
But they didn’t stop there. They knew the secret to profitability for social marketing was multiple monetization methods, so they built in several ways to monetize a site. A site owner can:
Charge members to post classified ads (similar to Craigslist, but integrated into a community site);
Charge members to add their business to a built-in business directory;
Charge members to post their own content (articles, etc.); and
Sell a product using the built-in eCommerce features, which integrate seamlessly with payment processors like PayPal and 2CheckOut.
Adding those methods to the core membership monetization model creates a powerful suite of tools that can let site owners bring multiple income streams online very quickly.
“We were keen on ease of use, for sure,” says Andrew. “Our own experience showed us that the technical hurdles could be high and very difficult to clear. So we told our programmers to make it so easy to use that a technical dunce could be successful with it. They succeeded in fine form.”
Andrew and Steven are limiting their Niche Socializer release to preserve the profit potential for what they hope will be a new class of social networking leaders.
Says Steven, “The leaders are already out there, but we hope we can enable the fast followers to make a killing with a tool that makes it almost as easy as using a web browser to surf. If we can do that, we’ll be extremely happy.”
